See the world like you've never seen.

Founded in 1980 in Lahaina, Hawaii, Maui Jim began as a small sunglasses retailer, driven by a passion for the outdoors and a commitment to protecting eyes from harmful UV rays. Over the years, the brand has evolved into a global leader in high-performance eyewear, renowned for its dedication to quality and innovation, all while celebrating the vibrant beauty of Hawaii.

Maui Jim is designed for outdoor enthusiasts, beachgoers, and anyone who appreciates the beauty of nature. Whether you’re an avid surfer, hiker, or simply love spending time in the sun, Maui Jim’s eyewear caters to those who prioritise eye protection without compromising on style. The brand appeals to individuals who seek both performance and a connection to the natural world.

Maui Jim polarised sunglasses are equipped with advanced PolarizedPlus2® lens technology, providing superior colour, clarity and detail. Anti-glare protection and vivid colour enhancement for a clearer view of your surroundings. Each pair offers 100% UV protection and is designed to withstand the rigours of outdoor activities, ensuring comfort and durability.

POLARIZEDPLUS2 LENS TECHNOLOGY with several patented technologies and sun lens materials:

MauiBrilliant is the most advanced lens material that features optics nearly as clear as glass with just one-third of the weight.
Maui Evolution® features the light weight and scratch and shatter resistance of polycarbonate while offering a much higher optical clarity.
Maui Polycarbonate has superior shatter resistance at a more accessible price.
Available lens colours: Neutral Grey, HCL Bronze, Maui Rose, Maui HT.