Redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.

HOYA lenses, a brand with a rich history in optical innovation. Founded in Japan in 1941, HOYA initially specialised in optical glass and has since evolved into a global leader in lens manufacturing. With a commitment to enhancing vision care, HOYA has developed cutting-edge technologies that prioritise visual clarity, comfort, and style, making them a trusted choice for discerning eyewear users around the world. HOYA's patented lens products include HOYA’s Hi-Vision LongLife coatings, which provide exceptional scratch resistance and anti-reflective properties, ensuring clear and durable lenses. Experience the exceptional quality of HOYA lenses at My2020 Optometrists, where we are dedicated to meeting your unique vision needs.

Here's a summary of the patented HOYA premium lenses:

Product	Features
Hi-Vision LongLife Coating	Exceptional scratch resistance, anti-reflective properties, and hydrophobic treatment for enhanced durability and clarity.
BlueControl™ Technology	Filters harmful blue light from digital screens, reducing eye strain and improving visual comfort.
Freeform Lenses	Custom-designed lenses utilizing digital surfacing technology for optimal vision at all distances.
Enhancer™ Lenses	Improves contrast and color perception, ideal for outdoor activities and low-light conditions.
Progressive Lenses (Lifestyle Series)	Tailored for specific activities (reading, digital work, outdoor use) with seamless transitions and clear vision.
Sensity™ Lenses	Photochromic lenses that adapt to light changes, providing UV protection and comfort in varying environments.
Transition® Lenses	Automatically adjust to light changes, darkening outdoors and returning to clear indoors for convenient wear.